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Wondering how to market your candle business

Grace Sunny Glassware 2022-04-29 10:13:49
Marketing your candle business is certainly not easy, Sunny Glassware suggest to do some market research as following before making your sales plan.

1. What is the target market for scented candles?
As of 2018, 74 percent of female respondents stated that they were likely to buy candles, when asked about their home-fragrance product purchase behavior. Male consumers were less likely to buy home-fragrance products than females across all product types.
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The prime target market for candles is women with families. As one of life's little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels.

2. Is selling scented candles a good business?
Is candle making profitable? A candle making business can be extremely profitable. Not only is there a low cost barrier to entry, but the candle making industry is expected to reach nearly $5 billion by 2026. There's no shortage of customers buying candles they love.

3. What type of candles do people prefer?
The majority of consumers (80 percent) prefer colored candles while the remaining 20 percent of consumer prefer uncolored or white candles.

4. What kind of jars do you use for candles?
Choose heat-resistant containers such as oven-safe ceramics and glassware, cast iron, enamel camping mugs, and pressure canning jars. Make sure only to buy containers designed and labeled as safe for candle making. No matter how you look at it, a burning candle should never be left unattended.
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5. How do you sell scented candles?
The best way to reach out to a large customer base is to sell candles online. Selling through a large and established marketplace like Amazon may provide your business with a good boost by making your products available to crores of online shoppers.

6. How do you make your candles stand out?
1) Find a stable and qualified candle jars supplier for your candles.
2)Refine personalized brand core value.
3)Tell a story built on a mission.